NewsMakers

EP 1309 Brand Innovation

Season 13 Episode 40 | 26m 46s

Innovating what’s known as a “mature brand” is the challenge for company leaders who make the products you’ve come to know and love. One iconic company that has recently implemented a make-over is Michigan-based Domino’s Pizza. Its Vice President of Brand Innovation joins us on “Newsmakers.”

Aired: 05/28/13

Rating: NR

Video has closed captioning.

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